FMCG MARKET ANALYSIS IN INDIA

 FMCG

FMCG is the abbreviation of Fast-Moving Consumer Goods, also called CPG- Consumer Packaged Goods. This category of products are relatively lower in cost and sold quickly in the market.

Examples  of FMCG are dry goods, over-the-counter drugs, household goods like packaged foods, candies, toiletries, beverages cosmetics, and other products that are consumables.

CPG is used more frequently in the Americas while FMCG is the most common acronym in use across most of Europe, Asia, and Oceania.

The main category of the FMCG products are as follow

v  Household Care

v  Personal Care

v  Branded and Packaged Food and Beverages

v  Tobacco and Spirits:

 

Main characteristics of FMCGs products are as follow:

·         In the term of perception of consumer

Ø  Low prices

Ø  Rapid consumption

Ø  Frequent purchases

Ø  Short shelf life

Ø  Price comparison over online purchase by customer

Ø  Low engagement and easy to choose the items

·         In the term of perception of marketers

Ø  Low contribution margins

Ø  Inventory turnover is high

Ø  High volumes

Ø  Extensive and widespread distribution

• In India, this sector is the leading and ranked 4^th position.

• 50% of market-share is being captured by India’s household and personal care. 

• Awareness has been increased due to increase in the uses of internet and made easier access

• It is estimated that by 2025, India’s online users is likely to go over 850 million.

• In this pandemic, while others sector is facing decline in growth, FMCG have a growth in positive number and it is 0.6% in the 1st financial Quarter of 2020

• By 2020, India’s retail market may cross the value of US $ 1 trillion

• Indians are delightedly accepting products like Ayurveda, Patanjali is good example as it ranked as the trusted FMCG brand.

List of FMCG Company that in fortune 500 list are as follow

Company	Ranking in Fortune 500 list
FOOD BEVERAGES & TOBACOO
PEPSICO	51
Tyson Foods	79
Coca-Cola	88
CHS	105
Mondelez International	117
Kellogg	237
HealthCare
CVS HEALTH	5
UnitedHealth Group	7
McKesson	8
AmerisourceBergen	10
Cigna	13
Anthem	29
Johnson & Johnson	35
Pfizer	64
Abbott Laboratories	104
Food & Drugs Store
Kroger	23
Albertsons	55
Publix Super Market	87
Rite Aid	150
Household Products
P&G	50
Kimberly-Clark	175
Colgate- Palmolive	203
Newell Brands	316
Coty	366
Masco	384